Vita Coco Coconut water has been nominated in the Best New Product category in the 2010 World Food Awards. The natural hydration and nutritional properties of Vita Coco Coconut water have helped the brand gain popularity among the health conscious and sports fanatics looking for a natural route to hydration as well as attracted an A-list following. Sienna Miller, Halle Berry, Jessica Simpson and Jay-Z have all been spotted enjoying the drink in recent months. Madonna, Matthew McConaughey, Demi Moore and Anthony Kiedis have become such big fans they have actually invested in the brand. Read Demi Moore’s life altering item in Harper’s Bazaar US.
