30/08/2011

Meet the new intern


Hi everyone, my name is Stephanie Greter, 27 years old and living in Amsterdam. I started my internship at LOF/PR a week ago, now I’ll meet the real fashion world! Before this internship, I studied Fashion and Luxury Management in Milan. I had great time and above all; loving it!

In my free time I like to play hockey, meet with friends and of course SHOP a lot! For now I look forward to assist LOF/PR for the next 5 months. Hope to see you soon at the LOF/PR showroom!

Stephanie



09/08/2011

Presenting in Showroom: Karen by Simonsen



Karen by Simonsen clothing is a new Danish brand that offers a feminine look which is really easy to wear.  The Karen by Simonsen collection is timeless and will be in your wardrobe for years to come.  The collection is made up of dresses, tops, blazers and tunics which look great worn layered.

As a designer, Karen Simonsen is graphic and geometric-based thinking in lines. Intensely appearing in the design scope each time a new collection takes shape.
The world of math is strangely uneven but at the same time, true in a skewed balance very useful in the design process. Karen combines the two opposites and an explosion takes place. It generates the dynamics of energy. And the momentum is the nerve that creates the life of each individual collection. The rhythm based on, creation, erosion, cleansing, restoration and ultimately balance. Explosure can be powerful and expressive but also cool and discrete, but you know when its there – you feel it!