Presenting in showroom: De Strandhanddoek

Going to the beach is not just about the sun, sea and sand. It’s about enjoying yourself to the fullest and this includes your beachtowel. De Strandhanddoek has put together the perfect blend of 100% cotton towelling with 100% cotton Kikoy which together is 100% cool and 100% all you will need on the beach.

Unique Kenyan beach towels are named Kikoy towels. Kikoys are 100% cotton Kenyan sarongs with vibrant colors finished with hand knotted fringes, widely used as sarong wraps, beach wraps and throws. De Strandhanddoek goes one step further with a towel lining added to one side of the sarong, therefore it can be used as a sarong wrap and as a towel. 

The classic Kikoy, is a rectangular piece of cloth about 66" by 40" in size with traditionally hand knotted ends and made from 100% pure cotton. The yarn is dyed with eco-certified dye which ensures fastness and high quality. The fabric’s uniqueness is its vibrancy and the coloured distinct parallel lines.

One side Kikoy, one side towel, you won't be able to leave the beach this summer.

Presenting in showroom: Paul Frank

From the high tide to high society, Shane Baum of Baumvision and Leisure Society clearly knows how to see the world through some pretty fantastic eyewear. Born in small-town Iowa to an artistic choreographer mother and a jet-setting salesman father, Baum had his sights on the good life before he even realized what it was. When the time came, he left Iowa to attend San Jose State and majored in engineering. Upon completing school, he went onto Southern California to pursue one of his favorite pastimes, surfing. Unbeknownst to him, this is where his eyewear company Baumvision would ultimately be born. While on Laguna Beach, he met Mossimo Gianulli, founder of the Mossimo brand, and secured a position in the company’s warehouse. Within five years, at age 26, Baum had gone from warehouse laborer to the vice president of the brand’s then $3 million eyewear division. 

After his successful transition into the world of eyewear, Baum established Baumvision and began producing for some heavy hitters in the industry, starting with Paul Frank. Others included MOSCOT, Modern Amusement and Marc Jacobs for both his own collection and Louis Vuitton. According to Baum: “at the end of the day, design is just an opinion and everyone has one. To be a true designer you have to be able to articulate your opinion through a medium, be it a pencil, lump of charcoal or a computer screen. The key is to be honest with yourself and make the appropriate decisions."

Meet the new intern

Hello everyone, my name is Puck Berk 18 years old and live in Tilburg.  During my internship at LOF/PR I will be living at relatives in Almere. I’m entering my senior year at Koning Willem where I study Marketing & Events. Last year I interned at 013 Popstage and now looking very much forward to step into the world of fashion, public relations, magazines, stylists….chaos! In my free time I like to play hockey, chillin’ with friends and boyfriend and...like any other girl of course shop around the clock! See you soon at the LOF/PR showroom.
Puck

Heeerreee's Donny!

Presenting in showroom: Spray-It

It turns out that this fine-mist spray formula you spray into your mouth causes the essential nutrients to become absorbed rapidly. As a result, it delivers more of this product's nutrients to your circulatory system, tissues and cells quickly.  There are no pills to swallow, making it perfect for you if you're one of those people who hate to swallow pills. Spray-It has 15 different vitamin supplements for adults and children. 

Catwalkshow 10 FEET FW 2011 Modefabriek

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Patty Zomer in LOF/PR showroom in MOU Boots.