Presenting in showroom: WILD Kidswear

Illuminating all nature’s finest: WILD Kidswear for boys & girls.

Warm and playfull shirts, hoodies or skirts, you name it and WILD has it. All decorated with the most beautiful flowers, the highest trees and the cutest or the most dangerous animals.

New Jack City - 10 FEET

Presenting in showroom: 10 FEET

The 10 FEET collection is designed to bring glam into your fashionista's life. Inspired by the need for instant effortless chic, the label adorns simple silhouettes but always with a twist. Whether it's sexy, biker chic, cocktail or vintage elements...look no further. We proudly 'jacked' some items for you to drool on.

Press Viewing Days S/S'11

Yesterday was the second- and last day of our Press Viewing and it was again a great succes.
The showroom looked great with all of the brands and in we served chocolates made by Meneer Chocola, which tasted as good as they looked. Let's get ready for the aftermath of these hectic days. Thanks everyone for dropping by, and see you soon.

Presenting in showroom: Sanuk

Love your Yogamat? Well why not put them on your feet if exercising on it is as comfortable as they say. Why don't you do your feet a favor and check out the Sidewalk Surfers from Sanuk, featuring a shoe upper and a sandal bottom. The Sidewalk Surfers will change your life. We guarantee it.

Smile pass it on.

Meet the new intern

Hi everyone, my name is Darlene Stoffer, 20 years old and I live in Amsterdam. I started as an intern at LOF/PR a few weeks ago,where I'm learning a lot about working in the "real" fashion world...I love it. A few things I like: books/films, fashion and lots and lots of Italian food. I studied fashion- and photography styling at Akademie Vogue. And next year I'm starting Fashion Journalism at The London College of Fashion. For now I look forward to assist LOF/PR for the next 3 months.
See you soon at the LOF/PR showroom.

Darlene

Zinzi supports Pink Ribbon

The jewelry brand Zinzi, is participating in the fight against breast cancer. They raise money with their special designed collection for Pink Ribbon. Now it’s Zinzi’s time to design jewelry for the foundation and support. October is the month of awarenss about beast cancer, you can help by buying Zinzi’s beautiful jewelry. Don’t hesitate and support Pink Ribbon with this fashion item!

Picture Perfect

Picture Perfect for woman only! Buy a BB pouch and support the Pink Ribbon Foundation. Please help Picture Perfect’s wish to find a path of wellness and healing towards the research of breast cancer.