18/05/2011

Rihanna joins Vita Coco

Rihanna is the latest celebrity to team up with Vita Coco coconut water. The singer will be featured in the company’s national advertising campaign, beginning this summer.
With summer’s hottest days right around the corner, consumers are following Rihanna and Madonna’s lead in choosing Vita Coco as their all-natural source of hydration.  Other celebrities who have been endorsed or that have become part investors of the company include Demi Moore, Matthew McConaughey and Anthony Kiedis.Vita Coco, which contains the 5 essential electrolytes, 15 times the potassium of a traditional sports drink, and 100 percent of the daily requirement of vitamin C, delivers super-hydration functionality with every sip.

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