Meet the new intern

Hi everyone, my name is Stephanie Greter, 27 years old and living in Amsterdam. I started my internship at LOF/PR a week ago, now I’ll meet the real fashion world! Before this internship, I studied Fashion and Luxury Management in Milan. I had great time and above all; loving it!

In my free time I like to play hockey, meet with friends and of course SHOP a lot! For now I look forward to assist LOF/PR for the next 5 months. Hope to see you soon at the LOF/PR showroom!

Stephanie

Presenting in Showroom: Karen by Simonsen

Karen by Simonsen clothing is a new Danish brand that offers a feminine look which is really easy to wear.  The Karen by Simonsen collection is timeless and will be in your wardrobe for years to come.  The collection is made up of dresses, tops, blazers and tunics which look great worn layered.

As a designer, Karen Simonsen is graphic and geometric-based thinking in lines. Intensely appearing in the design scope each time a new collection takes shape.

The world of math is strangely uneven but at the same time, true in a skewed balance very useful in the design process. Karen combines the two opposites and an explosion takes place. It generates the dynamics of energy. And the momentum is the nerve that creates the life of each individual collection. The rhythm based on, creation, erosion, cleansing, restoration and ultimately balance. Explosure can be powerful and expressive but also cool and discrete, but you know when its there – you feel it!

Terry Richardson X MOSCOT 'The TERRY LE' Frame

MOSCOT introduces The Terry LE, a new limited edition frame inspired by iconic photographer Terry Richardson and his signature aviator specs. “The TERRY LE is as angular as it is oversized — essential for hours spent creating magic behind the lens. The Frames limited to only 350 pairs (225 Black, 125 Grey) — are laser numbered for authenticity and shipped in their own special edition cases.” Now available, exclusively at MOSCOT NYC and online at moscot.com.

Presenting in Showroom: Valerie

Valerie Aflalo Freij is the founder and designer behind the brand Valerie. With roots in both Sweden and France, she has managed to create a collection where the interplay bewteen a minimalist Scandanavian look and a Southern European affection for detail adds up to perfect harmony.


Valerie's collection embodies modern femininity and natural elegance. Valerie is the given choice for a dynamic woman who is confident enough to affirm her femininity and refuses to give into dull everyday. Valerie's clothes are intelligent and easy to wear, sometimes sexy but never provocative. Plain-coloured garments decorated with sequins, ribbons and laces are mixed with patterned silk. The material used include silk chiffon, silk satin, silk dupion, silk duchesse, cotton and wool. Dresses and skirts form the base of the collection.

MOSCOT Sun Summer Snap Campaign

The MOSCOT Sun Summer Snap Campaign celebrates the launch of The MOSCOT Sun Collection, our fantastic fans, and the arrival of summer all rolled into one. We’re asking the MOSCOT fans to send a photo of themselves wearing any style from The MOSCOT Sun or MOSCOT Originals Sun Collections for inclusion in the Summer Snap Campaign Gallery on moscot.com and in the shops (there’s fifteen minutes of fame – whoop whoop!).

This is the deal:

1.     Purchase eyewear from The MOSCOT Sun or MOSCOT Originals Sun Collections. 

2.     Be happy, have fun, enjoy the summer!  While being happy, having fun and enjoying the summer put on your MOSCOT     Sun and take a photo (faces only, please)

3.     Send your photo via email to summersnap@moscot.com.

4.     If you are chosen to use your photo, you will be emailed with a promo code for 15% off your next MOSCOT eyewear purchase.

5.     Receive your discount and shop baby shop! 

Please tell people looking for sunglasses about the campaign and get people excited about the summer! Images chosen will be put up in both galleries and on moscot.com in the Fans Of MOSCOT section on the What’s New page 

Presenting in showroom: Pajar

Hot Boots for Winter

In 1953, Paul Golbert, a European shoemaker,  moved from France to Canada. Recognizing a niche for high-end, leather, shearing-lined boots, he established Pajar in 1963. Pajar's mission is to create the best possible performance fashion boot with the highest standards in the industry. From European royalty to Paris Hilton to the everyday streets in America, Pajar boots are well-known.

Pajar's Grip boot provides superior protection and keeps you sharp-looking. The tall boot features a weatherproof fabric upper with a lace-up shaft. A toggled closure at the collar and genuine shearling lining make for a comfortably warm and snug fit, while the rubber outsole provides flexibility and protective traction.

Rihanna joins Vita Coco

Rihanna is the latest celebrity to team up with Vita Coco coconut water. The singer will be featured in the company’s national advertising campaign, beginning this summer.

With summer’s hottest days right around the corner, consumers are following Rihanna and Madonna’s lead in choosing Vita Coco as their all-natural source of hydration.  Other celebrities who have been endorsed or that have become part investors of the company include Demi Moore, Matthew McConaughey and Anthony Kiedis.Vita Coco, which contains the 5 essential electrolytes, 15 times the potassium of a traditional sports drink, and 100 percent of the daily requirement of vitamin C, delivers super-hydration functionality with every sip.